Creating connection, IRL.
Creating connection, IRL.
Creating connection, IRL.
BAR BOTANICA
BAR BOTANICA
BAR BOTANICA
March 2025
March 2025
March 2025
Together with Seedlip non-alcoholic spirits, we transformed House of Good into a social alchemy club with fresh non-alcoholic cocktails, aura photography, tarot card readings, and a vinyl listening lounge to welcome spring. And we saw next-level engagement: Over 1,200 21+ adults spent an average of 16 minutes inside the pop-up space.
Together with Seedlip non-alcoholic spirits, we transformed House of Good into a social alchemy club with fresh non-alcoholic cocktails, aura photography, tarot card readings, and a vinyl listening lounge to welcome spring. And we saw next-level engagement: Over 1,200 21+ adults spent an average of 16 minutes inside the pop-up space.
Together with Seedlip non-alcoholic spirits, we transformed House of Good into a social alchemy club with fresh non-alcoholic cocktails, aura photography, tarot card readings, and a vinyl listening lounge to welcome spring. And we saw next-level engagement: Over 1,200 21+ adults spent an average of 16 minutes inside the pop-up space.
The Conscious Club
The Conscious Club
The Conscious Club
March 14–16, 2025
March 14–16, 2025
March 14–16, 2025
We celebrated the launch of the new Audible Original podcast Self-Conscious With Chrissy Teigen, starting with a toast from Chrissy herself and musical performance from John Legend. Over the weekend, nearly 1,700 guests came in to enjoy our podcast listening lounge, astrology readings, breathwork, sound baths, and more than 1,100 wellness elixirs.
We celebrated the launch of the new Audible Original podcast Self-Conscious With Chrissy Teigen, starting with a toast from Chrissy herself and musical performance from John Legend. Over the weekend, nearly 1,700 guests came in to enjoy our podcast listening lounge, astrology readings, breathwork, sound baths, and more than 1,100 wellness elixirs.
Hydration House
Hydration House
Hydration House
March 8–9, 2025
March 8–9, 2025
March 8–9, 2025
For the new NYX Lip I.V. Hydrating Gloss Stain, more than 2,000 guests came inside to experience a lip gloss “wet bar,” mocktails, DJ sets, and airbrushed swag—a whopping 47.9% capture rate of pass-by foot traffic on one day alone, with lines down the block eager to come inside the playful, Y2K-themed space.
For the new NYX Lip I.V. Hydrating Gloss Stain, more than 2,000 guests came inside to experience a lip gloss “wet bar,” mocktails, DJ sets, and airbrushed swag—a whopping 47.9% capture rate of pass-by foot traffic on one day alone, with lines down the block eager to come inside the playful, Y2K-themed space.
For the new NYX Lip I.V. Hydrating Gloss Stain, more than 2,000 guests came inside to experience a lip gloss “wet bar,” mocktails, DJ sets, and airbrushed swag—a whopping 47.9% capture rate of pass-by foot traffic on one day alone, with lines down the block eager to come inside the playful, Y2K-themed space.
Recovery Portal
Recovery Portal
Recovery Portal
February 28–March 2, 2025
February 28–March 2, 2025
February 28–March 2, 2025
To celebrate the launch of Lancôme Génifique Ultimate, we transformed House of Good into a sleek, ethereal skincare lab, welcoming 1,600 guests to experience high-tech skincare treatments and a futuristic smoothie bar, with more than 2,000 product samples distributed. Plus, the weekend kicked off with a special panel with Lauryn Bosstick, founder of The Skinny Confidential.
To celebrate the launch of Lancôme Génifique Ultimate, we transformed House of Good into a sleek, ethereal skincare lab, welcoming 1,600 guests to experience high-tech skincare treatments and a futuristic smoothie bar, with more than 2,000 product samples distributed. Plus, the weekend kicked off with a special panel with Lauryn Bosstick, founder of The Skinny Confidential.
To celebrate the launch of Lancôme Génifique Ultimate, we transformed House of Good into a sleek, ethereal skincare lab, welcoming 1,600 guests to experience high-tech skincare treatments and a futuristic smoothie bar, with more than 2,000 product samples distributed. Plus, the weekend kicked off with a special panel with Lauryn Bosstick, founder of The Skinny Confidential.
The Ultimate Citrus Experience
The Ultimate Citrus Experience
The Ultimate Citrus
Experience
February 21–23, 2025
February 21–23, 2025
February 21–23, 2025
In celebration of Sumo Citrus season, we opened our doors for samples of the internet-favorite fruit, fresh-squeezed sips, a fun peel challenge, and photo-worthy moments, engaging 1,300 visitors inside the space and giving out nearly 4,000 Sumo Citrus samples and drinks.
In celebration of Sumo Citrus season, we opened our doors for samples of the internet-favorite fruit, fresh-squeezed sips, a fun peel challenge, and photo-worthy moments, engaging 1,300 visitors inside the space and giving out nearly 4,000 Sumo Citrus samples and drinks.
In celebration of Sumo Citrus season, we opened our doors for samples of the internet-favorite fruit, fresh-squeezed sips, a fun peel challenge, and photo-worthy moments, engaging 1,300 visitors inside the space and giving out nearly 4,000 Sumo Citrus samples and drinks.
The Good Shop
The Good Shop
The Good Shop
December 6–8, 2024
December 6–8, 2024
December 6–8, 2024
Well+Good’s holiday pop-up shop included a Moisture Spa activation with Shea Moisture, festive beverage bar with Advocare, breathwork sessions with Blueair, and a curated shopping selection with Nike and more wellness brands—and it drew in nearly 1,000 consumers with 1,200 samples given out to holiday shoppers.
Well+Good’s holiday pop-up shop included a Moisture Spa activation with Shea Moisture, festive beverage bar with Advocare, breathwork sessions with Blueair, and a curated shopping selection with Nike and more wellness brands—and it drew in nearly 1,000 consumers with 1,200 samples given out to holiday shoppers.
Well+Good’s holiday pop-up shop included a Moisture Spa activation with Shea Moisture, festive beverage bar with Advocare, breathwork sessions with Blueair, and a curated shopping selection with Nike and more wellness brands—and it drew in nearly 1,000 consumers with 1,200 samples given out to holiday shoppers.
Confidence Court
Confidence Court
Confidence Court
August 28, 2024
August 28, 2024
August 28, 2024
House of Good went on the road to New York City, taking over Grand Central Terminal’s Vanderbilt Hall for an activation celebrating the US Open on behalf of Dove Advanced Care Antiperspirant. With an estimated 25,000 passerby, we gave out over 4,000 product samples and engaged nearly 200 consumers with VR tennis and hundreds of photo moments captured.
House of Good went on the road to New York City, taking over Grand Central Terminal’s Vanderbilt Hall for an activation celebrating the US Open on behalf of Dove Advanced Care Antiperspirant. With an estimated 25,000 passerby, we gave out over 4,000 product samples and engaged nearly 200 consumers with VR tennis and hundreds of photo moments captured.
House of Good went on the road to New York City, taking over Grand Central Terminal’s Vanderbilt Hall for an activation celebrating the US Open on behalf of Dove Advanced Care Antiperspirant. With an estimated 25,000 passerby, we gave out over 4,000 product samples and engaged nearly 200 consumers with VR tennis and hundreds of photo moments captured.
The Wellpothecary
The Wellpothecary
The Wellpothecary
June 28–30, 2024
June 28–30, 2024
June 28–30, 2024
To support the launch of Dramamine’s Advanced Herbals lozenges—which help soothe nausea and stress with ginger and ashwagandha—we turned House of Good into a zen garden with greenery, window-front beverage bar, DIY essential oil roller station, and activation for customizing your own wellness-stash pouch, giving away all swag by the end of the weekend.
To support the launch of Dramamine’s Advanced Herbals lozenges—which help soothe nausea and stress with ginger and ashwagandha—we turned House of Good into a zen garden with greenery, window-front beverage bar, DIY essential oil roller station, and activation for customizing your own wellness-stash pouch, giving away all swag by the end of the weekend.
To support the launch of Dramamine’s Advanced Herbals lozenges—which help soothe nausea and stress with ginger and ashwagandha—we turned House of Good into a zen garden with greenery, window-front beverage bar, DIY essential oil roller station, and activation for customizing your own wellness-stash pouch, giving away all swag by the end of the weekend.
Hotel Thomasville
Hotel Thomasville
Hotel Thomasville
MAY 3, 2024
MAY 3, 2024
MAY 3, 2024
Transforming the ground floor into a hotel lounge, we styled the classic Thomasville collection in a living concept space during Abbot Kinney’s bustling First Friday event. Guests “checked in” for drinks in the lounge, oracle readings, and a chance to win their own Thomasville piece.
Transforming the ground floor into a hotel lounge, we styled the classic Thomasville collection in a living concept space during Abbot Kinney’s bustling First Friday event. Guests “checked in” for drinks in the lounge, oracle readings, and a chance to win their own Thomasville piece.
Transforming the ground floor into a hotel lounge, we styled the classic Thomasville collection in a living concept space during Abbot Kinney’s bustling First Friday event. Guests “checked in” for drinks in the lounge, oracle readings, and a chance to win their own Thomasville piece.
Comfort Club
Comfort Club
Comfort Club
January 12–14, 2024
January 12–14, 2024
January 12–14, 2024
We welcomed nearly 3,000 Rare Beauty fans to celebrate the launch of Rare Beauty’s Find Comfort body collection. With yoga, meditation, and a journal pod, the white-label event brought the celebrity brand to life in an intimate space that embodied self care.
We welcomed nearly 3,000 Rare Beauty fans to celebrate the launch of Rare Beauty’s Find Comfort body collection. With yoga, meditation, and a journal pod, the white-label event brought the celebrity brand to life in an intimate space that embodied self care.
We welcomed nearly 3,000 Rare Beauty fans to celebrate the launch of Rare Beauty’s Find Comfort body collection. With yoga, meditation, and a journal pod, the white-label event brought the celebrity brand to life in an intimate space that embodied self care.
B-Well
B-Well
B-Well
March 14, 2024
March 14, 2024
March 14, 2024
This one-day-only event illuminated the benefits of B Corp certification for a private audience of creators, spotlighting B Corp-certified products like Allegra and Icy Hot in immersive installations that elevated everyday essentials into art.
This one-day-only event illuminated the benefits of B Corp certification for a private audience of creators, spotlighting B Corp-certified products like Allegra and Icy Hot in immersive installations that elevated everyday essentials into art.
This one-day-only event illuminated the benefits of B Corp certification for a private audience of creators, spotlighting B Corp-certified products like Allegra and Icy Hot in immersive installations that elevated everyday essentials into art.
The Everybody Experience
The Everybody Experience
The Everybody Experience
January 5–7, 2024
January 5–7, 2024
January 5–7, 2024
Educating on the benefits of Vital Proteins Collagen Peptides, this playful-yet-elevated pop-up created tangible moments of learning with face yoga, trampoline workouts, and nearly 1,000 collagen beverages served through our street-facing window bar.
Educating on the benefits of Vital Proteins Collagen Peptides, this playful-yet-elevated pop-up created tangible moments of learning with face yoga, trampoline workouts, and nearly 1,000 collagen beverages served through our street-facing window bar.
Educating on the benefits of Vital Proteins Collagen Peptides, this playful-yet-elevated pop-up created tangible moments of learning with face yoga, trampoline workouts, and nearly 1,000 collagen beverages served through our street-facing window bar.
Calm Society
Calm Society
Calm Society
October 6–10, 2023
October 6–10, 2023
October 6–10, 2023
Nike teamed up with Well+Good to activate around World Mental Health Day, transforming the ground floor into a community cafe with functional beverages, nutrition consultations, and print zines for perusing. Upstairs, fully-booked yoga and breathwork brought the calm.
Nike teamed up with Well+Good to activate around World Mental Health Day, transforming the ground floor into a community cafe with functional beverages, nutrition consultations, and print zines for perusing. Upstairs, fully-booked yoga and breathwork brought the calm.
Nike teamed up with Well+Good to activate around World Mental Health Day, transforming the ground floor into a community cafe with functional beverages, nutrition consultations, and print zines for perusing. Upstairs, fully-booked yoga and breathwork brought the calm.
Style Wonderland
Style Wonderland
Style Wonderland
November 9–22, 2023
November 9–22, 2023
November 9–22, 2023
For two weeks, the ground floor transformed into an immersive holiday shop stocked and styled exclusively with Walmart products plus a window hot cocoa bar, bookable beauty and fashion consultations, and concierge shopping to build your wishlist.
For two weeks, the ground floor transformed into an immersive holiday shop stocked and styled exclusively with Walmart products plus a window hot cocoa bar, bookable beauty and fashion consultations, and concierge shopping to build your wishlist.
For two weeks, the ground floor transformed into an immersive holiday shop stocked and styled exclusively with Walmart products plus a window hot cocoa bar, bookable beauty and fashion consultations, and concierge shopping to build your wishlist.
The Cherry Stand
The Cherry Stand
The Cherry Stand
JULY 14–16, 2023
JULY 14–16, 2023
JULY 14–16, 2023
Activating at our street-facing window, we served over 900 samples a day of sweet Northwest Cherries (that’s over 600 pounds of cherries), inviting passersby inside our front jewelbox to learn more about the wellness benefits and sip a cherry beverage.
Activating at our street-facing window, we served over 900 samples a day of sweet Northwest Cherries (that’s over 600 pounds of cherries), inviting passersby inside our front jewelbox to learn more about the wellness benefits and sip a cherry beverage.
Activating at our street-facing window, we served over 900 samples a day of sweet Northwest Cherries (that’s over 600 pounds of cherries), inviting passersby inside our front jewelbox to learn more about the wellness benefits and sip a cherry beverage.
Listen Lounge
Listen Lounge
Listen Lounge
October 13–15, 2023
October 13–15, 2023
October 13–15, 2023
Nearly 900 people were drawn inside our totally transformed ground floor, all to learn about hearing health. Inside our modern and eye-catching lounge, guests tested their hearing with immersive VR experiences and audiologist screenings.
Nearly 900 people were drawn inside our totally transformed ground floor, all to learn about hearing health. Inside our modern and eye-catching lounge, guests tested their hearing with immersive VR experiences and audiologist screenings.
Nearly 900 people were drawn inside our totally transformed ground floor, all to learn about hearing health. Inside our modern and eye-catching lounge, guests tested their hearing with immersive VR experiences and audiologist screenings.
Sole Support
Sole Support
Sole Support
September 1–3, 2023
September 1–3, 2023
September 1–3, 2023
This community run center pop-up brought the feeling of connection and teamwork to life, with a group run followed by a mobility class, interactive mural, Nike RN4 product wall, and live podcast recording. Nearly 1,200 people engaged with the space and new running shoe.
This community run center pop-up brought the feeling of connection and teamwork to life, with a group run followed by a mobility class, interactive mural, Nike RN4 product wall, and live podcast recording. Nearly 1,200 people engaged with the space and new running shoe.
This community run center pop-up brought the feeling of connection and teamwork to life, with a group run followed by a mobility class, interactive mural, Nike RN4 product wall, and live podcast recording. Nearly 1,200 people engaged with the space and new running shoe.
The Slow Shop
The Slow Shop
The Slow Shop
August 4–6, 2023
August 4–6, 2023
August 4–6, 2023
We launched a sustainable pop-up shop in the front jewelbox of the space, outfitting the shop all in cotton products spanning home, fashion, and beauty and bringing the durability and environmentally friendly benefits of cotton to life.
We launched a sustainable pop-up shop in the front jewelbox of the space, outfitting the shop all in cotton products spanning home, fashion, and beauty and bringing the durability and environmentally friendly benefits of cotton to life.
We launched a sustainable pop-up shop in the front jewelbox of the space, outfitting the shop all in cotton products spanning home, fashion, and beauty and bringing the durability and environmentally friendly benefits of cotton to life.
Healthy Home
Healthy Home
Healthy Home
April 2022
April 2022
April 2022
Together with Tuft & Needle, we brought the year’s home wellness trends to life in a full-space takeover, redesigning thoughtful bedrooms, a mindful kitchen, zen living room, and more, with shoppable product walls to bring the well-being home with you.
Together with Tuft & Needle, we brought the year’s home wellness trends to life in a full-space takeover, redesigning thoughtful bedrooms, a mindful kitchen, zen living room, and more, with shoppable product walls to bring the well-being home with you.
Together with Tuft & Needle, we brought the year’s home wellness trends to life in a full-space takeover, redesigning thoughtful bedrooms, a mindful kitchen, zen living room, and more, with shoppable product walls to bring the well-being home with you.
Open House
Open House
Open House
September 30, 2023
September 30, 2023
September 30, 2023
This full-house takeover styled the space in timeless decor from Thomasville, Frye, and Vince Camuto, inviting six creators in the home design space to experience the exclusive show house with a gorgeous dining room spread and rooftop sips.
This full-house takeover styled the space in timeless decor from Thomasville, Frye, and Vince Camuto, inviting six creators in the home design space to experience the exclusive show house with a gorgeous dining room spread and rooftop sips.
This full-house takeover styled the space in timeless decor from Thomasville, Frye, and Vince Camuto, inviting six creators in the home design space to experience the exclusive show house with a gorgeous dining room spread and rooftop sips.
Playdate
Playdate
Playdate
June 23–July 23, 2022
June 23–July 23, 2022
June 23–July 23, 2022
This kid-friendly wonderland spanned House of Good’s entire footprint, drenching the space in Walmart’s Gap Home Kids product line with colorful bedding and bath essentials and shoppable product walls with all the kid-friendly must-haves.
This kid-friendly wonderland spanned House of Good’s entire footprint, drenching the space in Walmart’s Gap Home Kids product line with colorful bedding and bath essentials and shoppable product walls with all the kid-friendly must-haves.
This kid-friendly wonderland spanned House of Good’s entire footprint, drenching the space in Walmart’s Gap Home Kids product line with colorful bedding and bath essentials and shoppable product walls with all the kid-friendly must-haves.
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